2 min read . June 11, 2022

Have you ever wondered why some websites have ‘https’ before their URL while others only have ‘http’? The ‘s’ stands for secure, and it’s all thanks to SSL certificates. But what exactly is an SSL certificate? It’s like a digital passport that provides authentication for a website and enables an encrypted connection.

In today’s digital age, data security is paramount. With cybercrime on the rise, protecting your website should be a top priority. According to Cybersecurity Ventures, cybercrime will cost the world $6 trillion annually by 2021. That’s why every website needs an SSL certificate.

SSL certificates are not just about security; they’re also about trust. When visitors see that green padlock icon in their browser bar, they know they’re on a secure site. This boosts their confidence in your site and makes them more likely to engage with it.

Moreover, Google has made SSL certification a ranking factor since 2014. Websites without this certification may be flagged as unsafe, which can harm your SEO efforts and deter potential visitors.

Step-by-Step Guide to Installing Your SSL Certificate

So how do you get an Secure Sockets Layer certificate? Here’s a simple step-by-step guide:

Firstly, purchase an SSL certificate from a trusted provider. There are many options available with varying levels of security and prices.

Next, generate a Certificate Signing Request (CSR). This involves creating two long strings of random characters known as keys – one public and one private.

Submit your CSR to the Certificate Authority (CA) when purchasing your certificate. They’ll use this information to create your unique SSL certificate.

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Once approved by the CA, you’ll receive your Secure Sockets Layer certificate via email. Download this file and upload it onto your web server.

Finally, update your website configuration to use HTTPS instead of HTTP. This might require some technical knowledge or assistance from your hosting provider.

Boosting Customer Trust with a Secure SSL-Certified Site

Having an SSL-certified site can significantly boost customer trust in your brand. A GlobalSign survey found that 84% of users would abandon a purchase if data was sent over an unsecured connection.

An SSL-certified site shows customers that you value their privacy and are committed to keeping their data safe. It reassures them that any information they share with you – whether it’s credit card details or personal data – will be securely encrypted.

Furthermore, displaying the green padlock symbol or seal provided by your CA can enhance perceived trustworthiness even further. Some studies suggest that these visual cues can increase conversions by up to 30%.

Investing in an SSL certificate is not just about securing your website; it’s about building trust with customers and enhancing SEO performance too. So don’t delay – secure your site today!

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